000			00705nam a2200241Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a0538867701
041			_aeng
082			_a658.8342 _bASS
100			_aAssael, Henry
245		0	_aConsumer behaviour and marketing action _cby Henry Assael
250			_a6th ed.
260			_aCincinnati: _bSouth Western College Publishing _c1998
300			_axviii, 718p., glos., ind. _c24 cm x 21 cm
365			_aINR _b763.3
650			_aconsumer behaviour
650			_acultural influences
650			_agroup influences
650			_amarketing
650			_amotivation research
942			_2Dewey Decimal Classification _cBK
999			_c2230 _d2230