000			00748nam a2200241Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a0538885076
041			_aeng
082			_a658.83 _bMCD
100			_aMcDaniel, Carl
245		0	_aContemporary marketing research (With floppy) _cby Carl McDaniel and Roger Gates
250			_a4th ed.
260			_aAustralia: _bSouth Western College Publication _c1998
300			_axxxv, 770p., app., glos., ind. _c26 cm x 21 cm
365			_aINR _b1257.2
650			_abuild marketing effectiveness
650			_acommunication
650			_acompetitive intelligence
650			_amarketing research
700			_aGates, Roger
942			_2Dewey Decimal Classification _cBK
999			_c2233 _d2233