000 | 00914nam a2200313Ia 4500 | ||
---|---|---|---|
008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
020 | _a0538891483 | ||
041 | _aeng | ||
082 |
_a658.83 _bJAR |
||
100 | _aJarboe, Glen R. | ||
245 | 4 |
_aThe marketing research : project manual (with Floppy) _cby Glen R. Jarboe |
|
250 | _a4th ed. | ||
260 |
_aCincinnati: _bSouth-Western College Publication _c1999 |
||
300 |
_aix, 235p. _c28 cm x 21 cm |
||
365 |
_aINR _b538.8 |
||
650 | _acustomer satisfaction studies | ||
650 | _adata analysis | ||
650 | _adata collection | ||
650 | _amarketing research | ||
650 | _aother research methodologies | ||
650 | _apositioning | ||
650 | _aquestionnaire design | ||
650 | _aresearch report | ||
650 | _arsearch proposal | ||
650 | _asegmentation | ||
650 | _atabulation | ||
942 |
_2Dewey Decimal Classification _cBK |
||
999 |
_c2234 _d2234 |