000 00914nam a2200313Ia 4500
008 210429s9999||||xx |||||||||||||| ||und||
020 _a0538891483
041 _aeng
082 _a658.83
_bJAR
100 _aJarboe, Glen R.
245 4 _aThe marketing research : project manual (with Floppy)
_cby Glen R. Jarboe
250 _a4th ed.
260 _aCincinnati:
_bSouth-Western College Publication
_c1999
300 _aix, 235p.
_c28 cm x 21 cm
365 _aINR
_b538.8
650 _acustomer satisfaction studies
650 _adata analysis
650 _adata collection
650 _amarketing research
650 _aother research methodologies
650 _apositioning
650 _aquestionnaire design
650 _aresearch report
650 _arsearch proposal
650 _asegmentation
650 _atabulation
942 _2Dewey Decimal Classification
_cBK
999 _c2234
_d2234