000 01151nam a2200385Ia 4500
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020 _a056605115X
041 _aeng
082 _a658.83
_bGOR
100 _aGrodon, Wendy
245 0 _aQualitative market research : a practitioner's and buyer's guide
_cby Wendy Grodon and Roy Langmaid
260 _aAldershot:
_bGwer Publishing Company Limited
_c1997
300 _axiii,262p., bib., ind.
_c25 cm x 18 cm
365 _aINR
_b3504.6
650 _achildren research
650 _adesigning qualitative studies
650 _aenabling techniques
650 _agroup discussions
650 _agroup dynamics
650 _ahybrid methodologies
650 _ainterpretation of qualitative research
650 _ainterviewing
650 _amethodology
650 _anon verbal communication
650 _aone way mirror
650 _aplanning
650 _apresentation
650 _aproblems
650 _aprojective
650 _arecruitment
650 _astimulus material
700 _aLangmaid, Roy
942 _2Dewey Decimal Classification
_cBK
999 _c2264
_d2264