000			01428 a2200229 4500
003			OSt
005			20241116093132.0
008			241113b |||||||| |||| 00| 0 eng d
020			_a9781631570339
082			_a658.872
100			_aMcKeown, Niall
245			_aThe seven principles of digital business strategy
260			_aNew York: _bBusiness Expert Press, _c2017.
300			_axxviii, 128p., ind., 23 cm X 15 cm
490			_aDigital and social media marketing and advertising collection
500			_aRecommended by: Viral Nagori
521			_aContent: 1. Digital business strategy 2. An introduction to the seven principles of digital business strategy 3. The first principle of digital business strategy: know yourself 4. The second principle of digital business strategy: know your customer 5. The third principle of digital business strategy: competition 6. The fifth principle of digital business strategy: current position 7. The sixth principle of digital business strategy: engine of growth 8. The fourth principle of digital business strategy: resources 9. The seventh principle of digital business strategy: tactics 10. Conclusion
650			_xbusiness planning _xcase studies _xcommunication technological innovations _xinformation technology _xmarketing innovations _xsocial media economic aspects
700			_aDurkin, Mark
700			_aCrittenden, Victoria L. (ed.)
942			_cBK _2ddc
999			_c22735 _d22735