000 00649 a2200193 4500
003 OSt
005 20240908230924.0
008 240904b |||||||| |||| 00| 0 eng d
020 _a978-1946869517
082 _a658.802
100 _aShivakumar, Hamsini
245 _aSigns, symbols and marketing effectiveness: A beginner's guide to semiotics for marketing
260 _aChennai:
_bNotion Press,
_c2017.
300 _a144p., glos., 21 cm X 21 cm
500 _aRecommended by: Ujjwal Garg
650 _xcommunication in marketing
_xsemiotics
_xbranding
_xsigns, symbols and codes
_xmarketing
700 _aDutta, Pranab Bobo
942 _cBK
_2ddc
999 _c22764
_d22764