000			01557 a2200193 4500
003			OSt
005			20250330064727.0
008			241113b |||||||| |||| 00| 0 eng d
020			_a9781619618039
082			_a658.827
100			_aBaldwin, David
245			_aThe belief economy: How to give a damn, stop selling, and create buy-in
260			_aNew York: _bLioncrest Publishing, _c2017.
300			_a207p., 22 cm X 14 cm
500			_aRecommended by: Abhiraj Bhore
521			_aForeword By John Replogle Introduction: A Brief History of the Future of Advertising. 1. A New Kind of Consumption and Why It Might Consume You. 2. Millennials and Gen Z: Maybe They Deserve a Trophy After All 3. Capitalism as a Force for Good, Proving Once and for All, Karl Marx Was a Schmuck 4. Why You Should Think of Your Brand as a Verb 5. Don't Check Your Humanity at the Door; You'll Need It at the Office... 6. You Don't Have to Live like a Saint to Save the World. 7. How to Become a Belief-Driven Brand by Doing Good 8. The Crime of the Century-ish: The Great Social Media Hoodwink ...... Conclusion: Do You Believe in the Belief Economy? It Believes in You... Tools and Exercises Step 1 (Culture): What's Wrong with the Current State of Things? Step 2 (Customer): What Change Does the Customer Seek? Step 3 (Company): What Do We Do that Can Make Things Better? Sources About the Author.
650			_xbranding _xmarketing _xselling _xsocial responsibility of business _xsuccess in business
942			_cBK _2ddc
999			_c22793 _d22793