| 000 | 01141 a2200193 4500 | ||
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| 003 | OSt | ||
| 005 | 20250329041515.0 | ||
| 008 | 241015b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9789361567940 | ||
| 082 | _a659.113 | ||
| 100 | _aWable, Arvind | ||
| 245 | _aCulture eats creativity for lunch: The Ulkaway | ||
| 260 |
_aNew Delhi: _bRupa Publications, _c2024. |
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| 300 | _ax, 150p., 20 cm x 13 cm | ||
| 500 | _aRecommended by: Simha Sagar | ||
| 521 | _aCONTENTS Foreword/ix Introduction / One: The Beginning / Two: Rise, Fall, Resurrection / Three: Becoming FCB Ulka / Four: Built to Last / Five: Attitude vs Aptitude / Six: Advertising Is a Senior Person's Business / Seven: Never Buy People / Eight: Prima Donnas / Nine: No Zero No Hero Overnight / Ten: No Turf Wars / Eleven: The Ulkaway / Twelve: Strategy vs Creativity / Thirteen: Creating Brand Solutions / Fourteen: The Cultural Payoff / Fifteen: Passing on the Baton / Appendix: Remembering Boss / Acknowledgements / | ||
| 650 |
_xadvertising _xadvertising agency _xFCB Ulka _xcreativity |
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_cBK _2ddc |
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_c22804 _d22804 |
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