000			02145 a2200205 4500
003			OSt
005			20250315224744.0
008			250304b |||||||| |||| 00| 0 eng d
020			_a978-0714526157
082			_a659.1019
100			_aWilliamson, Judith
245			_aDecoding advertisements: Ideology and meaning in advertising
260			_aLondon: _bMarion Boyars, _c2010.
300			_avi, 180p., bib., 22 cm X 18 cm
490			_aIdeas in progress
500			_aRecommended by: Kallol Das
521			_aContent: PART ONE Introduction : ' Meaning and Ideology ' Advertising - Work ' Chapter One A Currency of Signs a . Differentiation 24 b . The Finished Connection: An ' Objective Correlative ' 29 c. Product as Signified d . Product as Signifier 35 e . Product as Generator f . Product as Currency 38 Chapter Two Signs Address Somebody a . Currency Requires a Subject to Make an Exchange b . ' Totemism ': Subject as Signified 45 c . Appellation and Individualism: Individuals Constituted as Subjects 50 d . Divisions e . Advertising and the ' Mirror - Phase ' 60 f . The Created Self Chapter Three Signs for Deciphering: Hermeneutics of trade or otherwise, be lent, re - sold, hired out or rm of binding or cover other than that in which it on being imposed on the subsequent purchaser. rk has been asserted by her in accordance with the PART TWO a . Absence b . Language 84 c . Calligraphy 91 ' Ideological Castles ': Referent Systems Chapter Four ' Cooking ' Nature a . ' The Raw and the Cooked ': Representations of Transformation b . Science 110 c . ' Cooked ' Sex: ' Civilisation and Its Discontents ' Chapter Five Back to Nature a . ' The Natural ' 123 b . Surrealism c . The Ideology of the Natural Chapter Six Magic a . Alchemy b . Spells c . The Genie in the Lamp and the World in the Bottle d. The Crystal Ball / Magic Circle Chapter Seven Time: Narrative and History a . Time Past: Memory b . Time Future: Desire c . History Chapter Eight Conclusions
650			_xadvertising _xadvertising Psychological aspects _xgraphic communication, media studies
942			_cBK _2ddc
999			_c22823 _d22823