| 000 | 01382 a2200193 4500 | ||
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| 003 | OSt | ||
| 005 | 20241218104226.0 | ||
| 008 | 241210b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9788131528389 | ||
| 082 | _a658.816 | ||
| 100 | _aSmith, Tim J. | ||
| 245 | _aPricing strategy: Setting price levels, managing price discounts and establishing price structures | ||
| 260 |
_aMason, Oh: _bSouth-Western Cengage Learning, _c2023. |
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| 300 | _axxii, 318p., note., ind., 25 cm X 20 cm | ||
| 500 | _aRecommended by: Subrat Sarangi | ||
| 521 | _aContent: 'Part 1 Setting the Price Chapter 1 Boundaries of a Good Price Chapter 2 Profit's Sensitivity to Price Chapter 3 Customer Perception-Driven Pricing Chapter 4 Price to Value Chapter 5 Psychological Influences on Price Sensitivity Part 2 Managing Price Variances Chapter 6 Price Segmentation Chapter 7 Price Promotions Chapter 8 Discount Management Part 3 Establishing Price Structures Chapter 9 Price Structures and Multipart Pricing Chapter 10 Add-ons, Accessories, and Complementary Products Chapter 11 Versioning Chapter 12 Bundling Chapter 13 Subscriptions and Customer Lifetime Value Chapter 14 Yield Management Part 4 Pricing Strategy Chapter 15 Competition and Pricing Chapter 16 Product Life Cycle Pricing Chapter 17 Pricing Decisions and the Law by Dennis P. W. Johnson Index | ||
| 650 | _xpricing | ||
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_cBK _2ddc |
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_c22845 _d22845 |
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