000			02044nam a22001697a 4500
008			241119b |||||||| |||| 00| 0 eng d
020			_a9780143463962
082			_a658.11
100			_aPamnani, Harsh
245			_aFrom unknown to unforgettable: Stories and strategies to transform your start-up into a trustworthy brand
260			_aGurugram: _bPenguin Random House, _c2024.
300			_axvii, 312p., note., 22 cm X 14
500			_aDonated by: Harsh Pamnani
521			_aContents Preface Introduction Part I: Investors' Perspective 1. Investor Outlook on Start-Up Branding Part II: Foundational Pillars 2. Building a Start-Up's Belief System Case Studies: Stage OTT, Icertis, Sirona Hygiene 3. Building a Start-Up's Culture Case Studies: Fractal, Licious, BigBasket Part III: Market Research and Opportunity Analysis 4. Leveraging Insights to Uncover Hidden Opportunities Case Studies: SUGAR Cosmetics, CaratLane, Licious 5. Category Creation and Selection Case Studies: Zerodha, Epigamia, Atomberg 6. The Importance of Segmentation Case Studies: CaratLane, Epigamia, Kraftshal Contents 7. Achieving Product-Market Fit Case Studies: Paper Boat, Kuku FM, Meesho Part IV: Brand Development 8. Dynamics of Brand Positioning and Transformation Case Studies: Razorpay, Chaayos, Icertis 9. The Role of Design in Brand Building Case Studies: Paper Boat, CaratLane, Razorpay 10. Building Consistency through Systems and Processes Case Studies: Rebel Foods, STAGE OTT, Licious 11. The Art and Impact of Brand Communication Case Studies: Licious, STAGE OTT, Sirona Hygiene 12. Strategies for Sales and Distribution Case Studies: Indigo Paints, Atomberg, Fractal 13. Managing Brand Portfolio Case Studies: Indigo Paints, Paper Boat, Rebel Foods 14. Unveiling the Dynamics of ESG, CSR and Social Responsibility Case Studies: Zoho, Zerodha, Sirona Hygiene Acknowledgements Notes
650			_xstartup _xbrand development
942			_2ddc _cBK
999			_c22848 _d22848