000			01636nam a22001937a 4500
003			OSt
005			20250721090852.0
008			250629b |||||||| |||| 00| 0 eng d
020			_a9789395806978
082			_a658.812
100			_aPiyush, Kamal
245			_aTextbook of customer relationships management
260			_aNew Delhi, _bThe Hospitality Press: _c2023.
300			_av, 81p., bib., ind., 23 cm X 15 cm
500			_aRecommended by Kallol Das
520			_aSummary: Customer Relationships is an insightful book that delves into the world of Customer Relationship Management (CRM) and unveils strategies to develop effective customer interactions and cultivate long-lasting profitable relationships. In today's competitive business environment, the ability to connect, understand, and satisfy customers has become more crucial than ever. This book offers an indispensable guide to leverage CRM techniques, bridging the gap between businesses and their target audience. This is a comprehensive guide for business leaders, marketing professionals, and CRM practitioners seeking to revolutionize their customer relationships and drive business growth. By implementing the strategies and concepts presented in this book, organizations can transform their approach to CRM, leading to increased customer satisfaction, improved brand loyalty, and ultimately, sustainable success in today's dynamic marketplace. This book has been made as per the syllabus of National Education Policy.
650			_xCustomer relationship management _xcustomer satisfaction _xbrand loyalty _xsyllabus of National education policy
942			_2ddc _cBK
999			_c23064 _d23064