| 000 | 02400nam a22001937a 4500 | ||
|---|---|---|---|
| 008 | 250629b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9789360534981 | ||
| 082 | _a658.1599 | ||
| 100 | _aPeng, Mike W. | ||
| 245 | _aGlobal business | ||
| 250 | _a5th. | ||
| 260 |
_aNew Delhi, _bCengage Learning: _c2023. |
||
| 300 | _axvii, 652p., glos., ind., 28 cm X 21 cm | ||
| 500 | _aRecommended by Niyati Bhanja | ||
| 520 | _aSummary: Discover success in global business today with the strategic approach and unique coverage found only in Peng's GLOBAL BUSINESS, 5E. This is the first global business text to ask the big question, "What determines the success and failure of firms around the globe?" Award winning scholar and author Mike Peng answers from both an institution-based and resource-based view in every chapter. This inviting, conversational approach highlights the latest research and examples of recent global developments New cases from international experts examine how companies are expanding globally and responding to COVID. Unique debate sections draw you into engaging discussions that sharpen your independent thinking and strengthen your perspective on business challenges. You examine today's geopolitics, risk management, tariffs and trade compliance, supply chain reorganization and management of stakeholder relationships. | ||
| 521 | _aContents: Part I: LAYING FOUNDATIONS 1. Introduction 2. Formal Institutions: Politics, Laws, and Economics 3. Informal Institutions: Cultures, Ethics, and Norms 4. Resources and Capabilities Integrative Cases Part II: ACQUIRING TOOLS 5. International Trade 6. Foreign Direct Investment 7. Foreign Exchange 8. Global and Regional Integration Integrative Cases Part III: STRATEGIZING AROUND THE GLOBE 9. The Entrepreneurial Firm 10. Foreign Market Entry 11. Competitive Dynamics 12. Strategic Alliances and Acquisitions 13. Strategy, Structure, and Innovation in Multinationals Integrative Cases Part IV: BUILDING FUNCTIONAL EXCELLENCE 14. Marketing and Supply Chain Management 15. Human Resource Management 16. Corporate Finance and Governance 17. Corporate Social Responsibility Integrative Cases | ||
| 650 |
_xinternational trade _xinternational business enterprises _xinternational economic relations _xglobalization _xcommerce international |
||
| 942 |
_2ddc _cBK |
||
| 999 |
_c23065 _d23065 |
||