000			01464 a2200241 4500
003			OSt
005			20250717164525.0
008			250717b |||||||| |||| 00| 0 eng d
020			_a9780131875159
082			_a352.7 _bKOT
100			_aKotler, Philip
245			_aMarketing in the public sector : a roadmap for improved performance
250			_a1st.
260			_aUpper Saddle River, N.J, _bWharton School Pub: _c2007.
300			_axv, 332 p. _billus. _c24 cm x 14 cm
500			_aRecommended By: Shubham Bhatt
521			_aChapter 1. Improving public sector performance by seizing opportunities to meet citizen needs Chapter 2. Understanding the marketing mindset Chapter 3. Developing and enhancing popular programs and services Chapter 4. Setting motivating prices, incentives, and disincentives Chapter 5. Optimizing distribution channels Chapter 6. Creating and maintaining a desired brand identity Chapter 7. Communicating effectively with key publics Chapter 8. Improving customer service and satisfaction Chapter 9. Influencing positive public behaviors: social marketing Chapter 10. Forming strategic partnerships Chapter 11. Gathering citizen data, input, and feedback Chapter 12. Monitoring and evaluating performance Chapter 13. Developing a compelling marketing plan.
650			_xMarketing Strategy
650			_xMarketing Principles
650			_xUnderstanding of Marketing
700			_aLee, Nancy
942			_cBK _2ddc
999			_c23073 _d23073