000			01659nam a22001937a 4500
008			250721b |||||||| |||| 00| 0 eng d
020			_a9788131517086
082			_a658.8 _bLAM
100			_aLamb, Charles
245			_aMKTG : a south-Asian perspective
260			_aNew Delhi, _bCengage Learning: _c2012.
300			_aXVII., 671p., ind., 27 cm X 21 cm
500			_aDonated by : Student
520			_aSummary: "This innovative book will motivate and stimulate your ability to recognize the extent to which marketing principles play an important role in the daily and professional aspects of your life."
521			_a1. The World of Marketing: 1. Marketing Overview 2. Strategic Planning to Generate Competitive Advantage 3. Ethics and Social Responsibility 4. The Marketing Environment 5. Developing a Global Vision pt. 2. Analyzing Market Opportunities: 6. Consumer Decision-Making 7. Business Marketing 8. Segmentation and Target Markets 9. Market Research 3. Product Decisions: 10. Product Concepts 11. Product Development and Management 12. Marketing in Services and Nonprofit Organizations 4. Distribution Decisions: 13. Supply Chain and Marketing Channel Management 14. Retailing 5. Promotion and Communication Strategies: 15. Marketing Communications 16. Advertising, Public Relations, and Sales Promotion 17. Personal Selling and Sales Management 18. Marketing and Social Media 6. Pricing Decisions: 19. Pricing Concepts
650			_xMarketing _xMarketing Management _xBusiness Marketing _xConsumer Decision _xRetailing _xSocial Media Markeing
700			_aHair, Joseph., Sharma, Dheeraj., Mcdaniel, carl
942			_2ddc _cBK
999			_c23090 _d23090