000			02080nam a22002177a 4500
008			250721b |||||||| |||| 00| 0 eng d
020			_a9789353069834
082			_a658.8342 _bSCH
100			_aSchiffman, Leon G.
245			_aConsumer Behavior
250			_a12th.
260			_aNoida, _bPearson Education: _c2019.
300			_axxx., 670p., ind., 25 cm X 20 cm
500			_aDonated by : Student
520			_aSummary: 12th Edition explores how the examination and application of consumer behavior is central to the planning, development, and implementation of successful marketing strategies. With an emphasis on developing a variety of useful skills, this text prepares students for careers in brand management, advertising, and consumer research. The 12th Edition has been significantly updated to address contemporary trends and issues, including the role of new media, technological advances, and recent ethical concerns affecting the industry."
521			_aContents: I. Consumers, Marketers, and Technology 1. Technology-Driven Consumer Behavior 2. Segmentation, Targeting, and Positioning II. The Consumer as an Individual 3. Consumer Motivation and Personality 4. Consumer Perception 5. Consumer Learning 6. Consumer Attitude Formation and Change III. Communication and Consumer Behavior 7. Persuading Consumers 8. From Print and Broadcast Advertising to Social and Mobile Media 9. Reference Groups and Word-of-Mouth IV. Consumers in their Social and Cultural Settings 10. The Family and Its Social Standing 11. Culture’s Influence on Consumer Behavior 12. Subcultures and Consumer Behavior 13. Cross-Cultural Consumer Behavior: An International Perspective V. Consumer Decision-Making, Marketing Ethics, and Consumer Research 14. Consumer Decision-Making and Diffusion of Innovations 15. Marketing Ethics and Social Responsibility 16. Consumer Research
650			_xConsumer behavior _xCommunication and Consumer behavior _xConsumer Research _xMarketing Ethic _xMarketing
700			_aWisenblit, joseph
700			_aKumar, Ramesh
942			_2ddc _cBK
999			_c23091 _d23091