000			01782nam a22001817a 4500
008			250724b |||||||| |||| 00| 0 eng d
020			_a9780070144972
082			_a658.87
100			_aPradhan, Swapna
245			_aRetail merchandising
260			_aNew Delhi, _bMcGraw Hill Education: _c2010.
300			_axi, 222p., app., ind., 24 cm X 18 cm
500			_aDonated by: Student
520			_aSummary: The book would appeal to executives, and both PG and UG level students the organization of topics is alright the topics provide the right depth and breadth in coverage. Prof. Mamta Mohan, Programme Director (MBA-Retail),Amity Business School,Noida The book is simple and comprehensible written in simple language, it is easy tounderstand Tesco example is quite interesting the book would appeal to the beginners in retailing and diploma students Ms. Surabhi Jain, Associate Trainer & Programme Leader,Indian Reatil School, New Delhi This book aims at giving the basic knowledge of buying and merchandising function to the students of retailing management. It has been written in a simple manner to aid easy comprehension of the underlying theory and concepts. It provides a good foundation in the subject,keeping in view the industry practices in India. Key Features: Comprehensive coverage of all aspects of retail merchandising.
521			_aContents: 1. The fundamentals of merchandise 2. The elements of merchandise planning 3. The process of merchandise planning 4. Developing Assortment plans 5. Source of supply 6. Pricing merchandise and performance evaluation 7. Private labels 8. Category management
650			_xretail trade _xprivate labels _xelements of merchandise planning _xassortment _xsource of supply _xcategory management
942			_2ddc _cBK
999			_c23108 _d23108