000			01076nam a2200361Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a0618338071
041			_aeng
082			_a658.802 _bAND
100			_aAnderson, Carol H.
245		0	_aStrategic marketing management _cby Carol H. Anderson and Julian W. Vincze
250			_a2nd ed.
260			_aBoston: _bHoughton Mifflin Company _c2004
300			_axxxiii, 874p., app. _c26 cm x 21 cm
365			_aINR _b3582
650			_acases
650			_adirect marketing
650			_adistribution strategy
650			_amarket segmentation
650			_amarketing
650			_amarketing communications strategy
650			_amarketing intelligence
650			_amarketing management
650			_apricing strategy
650			_aproduct strategy
650			_aservice marketing
650			_astrategic planing
650			_atarget marketing
650			_aunderstanding consumer buying behaviour
700			_aVincze, Julian
942			_2Dewey Decimal Classification _cBK
999			_c2313 _d2313