| 000 | 00927nam a2200313Ia 4500 | ||
|---|---|---|---|
| 008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a0658001221 | ||
| 041 | _aeng | ||
| 082 |
_a658.5 _bEAR |
||
| 100 | _aEarle, Richard | ||
| 245 | 4 |
_aThe art of cause marketing : how to use advertising to change personal behaviour and public policy _cby Richard Earle |
|
| 260 |
_aIllinois: _bNTC Business Books _c2000 |
||
| 300 |
_axii, 322p., app., bib., ind. _c24 cm x 16 cm |
||
| 365 |
_aINR _b795 |
||
| 650 | _aaddicted target | ||
| 650 | _acampaign planning | ||
| 650 | _acause advertising campaign5pitch | ||
| 650 | _adrug free | ||
| 650 | _aexecution | ||
| 650 | _amedia | ||
| 650 | _aprint | ||
| 650 | _aradio | ||
| 650 | _aresearch | ||
| 650 | _asocial marketing | ||
| 650 | _atelevision production | ||
| 650 | _atobacco control program | ||
| 942 |
_2Dewey Decimal Classification _cBK |
||
| 999 |
_c2338 _d2338 |
||