000			01104nam a2200349Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a0070530424
041			_aeng
082			_a658.8 _bZEI
100			_aZeithaml, Valarie A.
245		0	_aServices marketing : integrating customer focus across the firm _cby Valarie A. Zeithaml and Mary Jo Bitner
250			_a3rd ed.
260			_aNew Delhi: _bTata McGraw-Hill Publishing Company Limited _c2003
300			_axx, 668p., ind. _c25 cm x 20 cm
365			_aINR _b335
650			_aaligning strategy
650			_abuilding customer relationship
650			_aconsumer behaviour
650			_acustomer defined service
650			_acustomer expectations
650			_acustomer service
650			_aintegrated service marketing communications
650			_amarketing
650			_apricing of service
650			_aservice design
650			_aservice industries
650			_aservice recovery
650			_aservices marketing
700			_aBitner, Mary Jo
942			_2Dewey Decimal Classification _cBK
999			_c239 _d239