000 00913nam a2200289Ia 4500
008 210429s9999||||xx |||||||||||||| ||und||
020 _a0675204631
041 _aeng
082 _a658.8342
_bRUN
100 _aRunyon, Kenneth E.
245 0 _aConsumer behaviour and the practice of marketing
_cby Kenneth E. Runyon and David W. Stewart
250 _a3rd ed.
260 _aOhio:
_bA Bell and Howell Information Company
_c1987
300 _axv, 776p., ind.
_c24 cm x 20 cm
365 _aUSD
_b70.15
650 _aconsumer behaviour
650 _adecision making
650 _ademographic economic situational factors
650 _ainformation processing
650 _amediating influences applications
650 _amotivation
650 _apsychological process
650 _asocial influence
700 _aStewart, David W.
942 _2Dewey Decimal Classification
_cBK
999 _c2449
_d2449