000			01121nam a2200349Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a0684826550
041			_aeng
082			_a658.827 _bSCH
100			_aSchmitt, Bernd
245		0	_aMarketing aesthetics : the strategic management of brands, identity and image _cby Bernd Schmitt and Alex Simonson foreword by Tom Peters
260			_aNew York: _bThe Free Press _c1997
300			_axv, 345p., notes, ind _c24 cm x 16 cm
365			_aINR _b895.5
650			_aaesthetics as strategic tools
650			_aassesment research tools
650			_abrand name products
650			_acorporate brand expression
650			_acorporate image
650			_acustomer impression
650			_aglobal identity management
650			_aidentity management
650			_ainternet
650			_ameasuring protecting aesthetics
650			_aprotecting aesthetics identity
650			_aretail space management
650			_astyles
650			_athemes
700			_aSimonson, Alex
942			_2Dewey Decimal Classification _cBK
999			_c2469 _d2469