000			01085nam a2200385Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a0684835452
041			_aeng
082			_a658.8342 _bMAR
100			_aMarder, Eric
245		4	_aThe laws of choice: predicting customer behavior _cby Eric Marder
260			_aNew York: _bThe Free Press _c1997
300			_axvi, 448p., app., ind. _c24 cm x 16 cm
365			_aINR _b1194
650			_aattitudes
650			_abrand positioning
650			_abudget
650			_achoice of research
650			_aconcept testing
650			_aconsumer behaviour
650			_adeserved share
650			_alaw of persistance
650			_alaw of primacy
650			_ameasuring advertising
650			_ameasuring choice
650			_amotivation research
650			_apaired comparisions
650			_aprice testing
650			_aprint ads
650			_aproduct testing
650			_asynthesized offers
650			_atelevision commercials
942			_2Dewey Decimal Classification _cBK
999			_c2480 _d2480