000			01030nam a2200337Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a0712650598
041			_aeng
082			_a659.29 _bSMY
100			_aSmythe, John
245		0	_aCorporate reputation : manging the new strategic asset _cby John Smythe, Colette Dorward, and Jerome Reback
260			_aLondon: _bCentury Business _c1992
300			_ax, 180p., ind. _c24 cm x 16 cm
365			_aINR _b
650			_abuilding the case
650			_achange
650			_adelivering practical programmes
650			_aexternal communication
650			_aexternal reputation
650			_ahuman dimension
650			_ajourney inside two organisations
650			_amanagement process
650			_amanaging culture
650			_amanaging internal communication
650			_anew strategic asset
650			_areputation
700			_aDorward, Colette
700			_aReback, Reback
942			_2Dewey Decimal Classification _cBK
999			_c2547 _d2547