000			00767nam a2200277Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a0070583226
041			_aeng
082			_a658.827 _bPAR
100			_aParmesweran M. G.
245		0	_aBuilding brand value: Five steps to building powerful brands
260			_aNew Delhi: _bTata McGraw-Hill Publishing Company Limited _c2006
300			_axvii, 385p., app., glos., ind. _c22 cm x 15 cm
365			_aINR _b350
650			_aarticulation
650			_abrand appraisal
650			_abrand building pentagon
650			_abranding
650			_abrands
650			_aconsumer
650			_aexecution
650			_aexpansion
650			_amarket analysis
650			_ameasurement
942			_cBK _2ddc
999			_c258 _d258