000 00665nam a2200205Ia 4500
008 210429s9999||||xx |||||||||||||| ||und||
020 _a0749414367
041 _aeng
082 _a659.2
_bDOW
100 _aDowling, Grahame R.
245 0 _aCorporate reputations : strategies for developing the corporate brands
_cby Grahame R. Dowling
260 _aLondon:
_bKogan Page Limited
_c1994
300 _axv, 234p., ind.
_c23 cm x 15 cm
365 _aINR
_b695
650 _acorporate reputations
650 _afactors affect reputations
650 _amanaging your desired corporate reputation
942 _2Dewey Decimal Classification
_cBK
999 _c2669
_d2669