000 00977nam a2200337Ia 4500
008 210429s9999||||xx |||||||||||||| ||und||
020 _a0749417854
041 _aeng
082 _a658.83
_bHAG
100 _aHauge, Paul
245 0 _aMarket research : a guide to planning, methodology and evaluation
_cby Paul Hauge and Peter Jackson
260 _aLondon:
_bKogan Page Limited
_c1996
300 _a224p., bib., ind.
_c23 cm x 15 cm
365 _aINR
_b450
650 _aapplications
650 _adata analysis
650 _adata collection methods
650 _adesk research
650 _amarket research
650 _amarket research industry
650 _aplanning
650 _aproduct testing
650 _aqualitative research
650 _aquantitative research
650 _aquestionnaire design
650 _areporting
650 _asamples
700 _aJackson, Peter
942 _2Dewey Decimal Classification
_cBK
999 _c2672
_d2672