000 01020nam a2200361Ia 4500
008 210429s9999||||xx |||||||||||||| ||und||
020 _a0749418567
041 _aeng
082 _a659.2
_bBLA
100 _aBland, Michael
245 0 _aEffective media relations : how to get results
_cby Michael Bland, Alison Theaker and David Wragg
260 _aLondon:
_bKogan Page Limited
_c1996
300 _a158p., bib., ind
_c21 cm x 13 cm
365 _aINR
_b770.3
490 _aThe Institute of Public Relations PR in Practice series
650 _abroadcasting
650 _adealing with press
650 _aethics
650 _ahandling broadcast media
650 _ahow
650 _amedia context
650 _amedia evaluation
650 _amedia law
650 _anew media technology
650 _aprivacy
650 _aradio
650 _awhat
650 _awhy
700 _aTheaker, Alison
700 _aWragg, David
942 _2Dewey Decimal Classification
_cBK
999 _c2673
_d2673