| 000 | 00701nam a2200241Ia 4500 | ||
|---|---|---|---|
| 008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a0749419601 | ||
| 041 | _aeng | ||
| 082 |
_a658.8 _bMCC |
||
| 100 | _aMcCorkell, Greame | ||
| 245 | 0 |
_aDirect and database marketing _cby Greame McCorkell |
|
| 260 |
_aLondon: _bKogan Page Limited _c2001 |
||
| 300 |
_a315p., bib., ind. _c23 cm x 16 cm |
||
| 365 |
_aINR _b1504 |
||
| 650 | _acase study | ||
| 650 | _adatabase marketing | ||
| 650 | _adirect marketing | ||
| 650 | _adirect marketing communication | ||
| 650 | _amarketing information system | ||
| 650 | _amedia planning | ||
| 942 |
_2Dewey Decimal Classification _cBK |
||
| 999 |
_c2674 _d2674 |
||