000			01140nam a2200373Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a0749420138
041			_aeng
082			_a658.84 _bSMI
100			_aSmith, Paul
245		0	_aStrategic marketing communications : new ways to build and integrate communications _cby Paul Smith, Chris Berry and Alan Pulford
260			_aLondon: _bKogan Page Limited _c1997
300			_axiv, 290p., ind. _c23 cm x 15 cm
365			_aINR _b795
650			_abranding
650			_acave printings to cyber brands
650			_acorporate
650			_afuture
650			_aglobal implications for communications
650			_ainternet
650			_amarketing mix
650			_anature of marketing communication
650			_aon-line strategies
650			_apast
650			_aplanning
650			_apresent
650			_astrategy
650			_atheory of communication process
650			_awriting marketing communications plans using SOSTAC
700			_aBerry, Chris
700			_aPulford, Alan
942			_2Dewey Decimal Classification _cBK
999			_c2675 _d2675