000			00744nam a2200265Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a074942110X
082			_a658.827 _bUND
100			_aCowley, Don (ed.)
245		0	_aUnderstanding brands by ten people who do
260			_aLondon: _bKogan Page Limited _c1996
300			_a222p., ind.
365			_aINR _b695 _d00
541			_d1997-02-12
650			_aaccessing through research
650			_abrand packaging
650			_abrand valuation
650			_acompetitve marketing
650			_acreativity
650			_adefining brand
650			_amedia planning to build brands
650			_amultinational brand marketing
650			_arole of advertising
942			_cBK _2ddc
999			_c2677 _d2677