000			00894nam a2200301Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a0749437200
041			_aeng
082			_a658.827 _bLEP
100			_aLepla, F. Joseph
245		0	_aIntegrated branding : becoming brand-driven through company wide action _cby F. Joseph Lepla and Lynn M. Parker
260			_aLondon: _bKogan Page Limited _c2002
300			_axiv, 299p., app., bib., ind. _c23 cm x 15 cm
365			_aINR _b1395
650			_abenchmarking
650			_abrand driver
650			_abrand model
650			_abrand principle
650			_abrand structure
650			_abranding
650			_aintegrated branding
650			_amarket share
650			_amarketing communications
650			_aWRQ story
700			_aParker, Lynn M.
942			_2Dewey Decimal Classification _cBK
999			_c2700 _d2700