000 01186nam a2200445Ia 4500
008 210429s9999||||xx |||||||||||||| ||und||
020 _a0749444037
041 _aeng
082 _a338.4730223
_bTUN
100 _aTungate, Mark
245 0 _aMedia monoliths : how great media brands thrive and survive
_cby Mark Tungate
250 _a1st ed.
260 _aNew Delhi:
_bKogan Page India
_c2005
300 _aix, 261p, ref., ind.
_c24 cm x 15 cm
365 _aINR
_b525
650 _aBBC World
650 _aBloomberg
650 _abrand name products
650 _aCNN international
650 _aCorriere della Sera
650 _aDie Zeit
650 _aeconomic aspect
650 _aEI Pais
650 _aFinancial Times
650 _aInternational Herald Tribune
650 _aLiberation
650 _amass media
650 _aMTV
650 _aNational Geographic
650 _aPlayboy
650 _aReuters
650 _aThe Economist
650 _aThe New York Times
650 _aThe Times
650 _aThe Wall Street Journal
650 _aTime
650 _aVogue
942 _2Dewey Decimal Classification
_cBK
999 _c2719
_d2719