000			00925nam a2200289Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a0749445211
041			_aeng
082			_a659.2072 _bWAT
100			_aWatson, Tom
245		0	_aEvaluating public relations : a best practice guide to public relations and evaluation _cby Tom Watson and Paul Noble
260			_aLondon: _bKogan Page Limited _c2005
300			_avii, 213p., ref., ind. _c23 cm x 15 cm
365			_aINR _b325
650			_acase studies
650			_acommunication psychology
650			_aevaluation structure and processes
650			_agathering and interpreting information
650			_amedia
650			_aobjectives and objective setting
650			_aPR evaluation
650			_apractitioner culture
650			_apublic relations
700			_aNoble, Paul
942			_2Dewey Decimal Classification _cBK
999			_c2727 _d2727