000 00783nam a2200277Ia 4500
008 210429s9999||||xx |||||||||||||| ||und||
020 _a0749451688
041 _aeng
082 _a658.827
_bFLO
100 _aFloor, Ko
245 0 _aBranding a store : how to build successful retail brands in a changing marketplace
_cby Ko Floor
260 _aNew Delhi:
_bKogan Page
_c2006
300 _a360p., ref.
_c23 cm x 15 cm
365 _aINR
_b495
650 _abrand communications
650 _abranding
650 _abuilding a brand identity
650 _ahouse brands
650 _amarketing
650 _apersonality
650 _apositioning
650 _aretail brand
650 _aretail trade
942 _2Dewey Decimal Classification
_cBK
999 _c2760
_d2760