000			00986nam a2200289Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a0750606606
041			_aeng
082			_a658.827 _bCHE
100			_aChernatony, Leslie de
245		0	_aCreating powerful brands : the strategic route to success in consumer, industrial and service markets _cby Leslie de Chernatony and Malcolm H. B. McDonald
260			_aOxford: _bButterworth-Heinemann Ltd. _c1995
300			_axi, 282p., ind. _c23 cm x 15 cm
365			_aINR _b1065.46
650			_aadded values
650			_abrand planning
650			_abranding process
650			_abusiness to business branding
650			_acompetitive considerations
650			_aconsumer brands satisfy social needs
650			_aconsumer choose brand
650			_acreating powerful brand
650			_aretailer issues
700			_aMcDonald, Malcolm H. B.
942			_2Dewey Decimal Classification _cBK
999			_c2776 _d2776