000 | 00649nam a2200229Ia 4500 | ||
---|---|---|---|
008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
020 | _a0750606622 | ||
082 |
_a658.802 _bMAR |
||
100 | _aLittler, Dale (ed.) | ||
245 | 0 | _aMarketing Strategy | |
260 |
_aLondon: _bButterworth Heinemann Ltd. _c1995 |
||
300 |
_aviii, 389p., ind. _c23 cm x 16 cm |
||
365 |
_aINR _b750 _d00 |
||
541 | _d1998-11-16 | ||
650 | _aenvironmental analysis | ||
650 | _amarketing strategy | ||
650 | _aorganisational analysis | ||
650 | _astrategic decisions | ||
650 | _astrategy implementation | ||
700 | _aWilson, Dominic (ed.) | ||
942 |
_cBK _2ddc |
||
999 |
_c2777 _d2777 |