000 00649nam a2200229Ia 4500
008 210429s9999||||xx |||||||||||||| ||und||
020 _a0750606622
082 _a658.802
_bMAR
100 _aLittler, Dale (ed.)
245 0 _aMarketing Strategy
260 _aLondon:
_bButterworth Heinemann Ltd.
_c1995
300 _aviii, 389p., ind.
_c23 cm x 16 cm
365 _aINR
_b750
_d00
541 _d1998-11-16
650 _aenvironmental analysis
650 _amarketing strategy
650 _aorganisational analysis
650 _astrategic decisions
650 _astrategy implementation
700 _aWilson, Dominic (ed.)
942 _cBK
_2ddc
999 _c2777
_d2777