000			00914nam a2200301Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a0750619384
041			_aeng
082			_a658.84 _bLIN
100			_aLinton, Ian
245		0	_aIntegrated marketing communications _cby Ian Linton and Kevin Morley
260			_aOxford: _bButterworth-Heinemann _c1995
300			_avii, 135p., ind. _c23 cm x 15 cm
365			_aINR _b834.94
650			_aagency structure
650			_aapproaches to planning
650			_abuilding blocks
650			_acampaigns in action
650			_acustomer contact strategies
650			_agoing integrated
650			_amanaging the process
650			_ascenario for integrated marketing
650			_asupporting for business objectives
650			_awhy integrate
700			_aMorley, Kevin
942			_2Dewey Decimal Classification _cBK
999			_c2779 _d2779