000			01068nam a2200361Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a0750622407
041			_aeng
082			_a658.827 _bDEC
100			_aDe Chernatony, Leslie
245		0	_aCreating powerful brands in consumer, service and industrial markets _cby Leslie de Chernatony and Malcolm McDonald
250			_a2nd ed.
260			_aOxford: _bButterworth-Heinemann _c2000
300			_axiii, 430p., ind. _c23 cm x 15 cm
365			_aINR _b659
650			_abrand beat competitors
650			_abrand building
650			_abrand evaluation
650			_abrand name products
650			_abrand planning
650			_abrand relationship
650			_abrand symbolism
650			_abranding
650			_abrands value
650			_aconsumer
650			_aconsumer satisfation
650			_amarketing checklist
650			_aproduct management
650			_aservice brands
700			_aMcDonald, Malcolm
942			_2Dewey Decimal Classification _cBK
999			_c2782 _d2782