000			01064nam a2200385Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a0750622474
082			_a332.10688 _bMAR
100			_aEnnew, Christine (ed.)
245		0	_aMarketing financial services
250			_a2nd ed.
260			_aOxford: _bButterworth-Heinemann _c2000
300			_axi, 404p., ref., ind. _c25 cm. x 19 cm
365			_aINR _b3921.27 _d00
541			_d2009-03-26
650			_aadvertising
650			_abank marketing
650			_abank marketing
650			_abuilding society marketing
650			_acase studies
650			_aconsumer and markets
650			_acustomer care
650			_adistribution channels
650			_afinancial services industry
650			_aGreat Britain
650			_ainsurance marketing
650			_amarketing strategy
650			_apricing
650			_aproduct strategy
650			_apromotion
650			_aservice quality
700			_aWatkins, Trevor (ed.)
700			_aWright, Mike (ed.)
942			_cBK _2ddc
999			_c2783 _d2783