000 00872nam a2200313Ia 4500
008 210429s9999||||xx |||||||||||||| ||und||
020 _a0750649941
082 _a658.827
_bDES
100 _aMorgan, Nigel (ed.)
245 0 _aDestination branding : creating the unique destination proposition
260 _aOxford:
_bButterworth-Heinemann,
_c2003.
300 _axviii, 204p., table, ind.
_c24 cm x 17 cm
365 _aINR
_b595
_d00
541 _d2002-12-17
650 _aadvertising
650 _aAustralia
650 _abrand louisiana
650 _abrand wales
650 _abranding success
650 _amarketing
650 _anational brands
650 _anational identity
650 _aNew Zealand
650 _aSydney Olympics
650 _atourism
700 _aPritchard, Annette (ed.)
700 _aPride, Roger (ed.)
942 _cBK
_2ddc
999 _c2794
_d2794