000			00772nam a2200277Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a0750652365
041			_aeng
082			_a658.84 _bDRU
100			_aDrummond, Graeme
245		0	_aStrategic marketing : planning and control _cby Graeme Drummond and John Ensor
250			_a2nd ed.
260			_aOxford: _bbutterworth-Heinemann _c2001
300			_axiv, 304p., ind. _c24 cm x 18 cm
365			_aINR _b595
650			_abrand strategy
650			_acontrol
650			_aformulation strategy
650			_amarketing
650			_amini cases
650			_asegmentation
650			_astrategic analysis
700			_aEnsor, John
942			_2Dewey Decimal Classification _cBK
999			_c2796 _d2796