000 01006nam a2200325Ia 4500
008 210429s9999||||xx |||||||||||||| ||und||
020 _a0070596190
041 _aeng
082 _a658.8
_bROB
100 _aRobinette, Scott
245 0 _aEmotion marketing : the hallmark way of winning customers for life
_cby Scott Robinette, Claire Brand and Vicki Lenz
260 _aNew Delhi:
_bTata McGraw-Hill Publishing Company Limited
_c2001
300 _axvii, 247p., app., notes, ind.
_c23 cm x 15 cm
365 _aINR
_b225
650 _abuilding customer relationships
650 _aconsumer satisfaction
650 _acustomer relations
650 _ae employees
650 _aemotion marketing works
650 _aenergy
650 _aequity
650 _aexperience
650 _amarketing
650 _amarketing communications
650 _aproduct and money
700 _aBrand, Claire
700 _aLenz, Vicki
942 _2Dewey Decimal Classification
_cBK
999 _c282
_d282