000			00996nam a2200325Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a0761908676
041			_aeng
082			_a658.8 _bWEI
100			_aWeinreich, Nedra Kline
245		0	_aHands-on social Marketing : a step by step guide _cby Nedra Kline Weinreich
260			_aNew Delhi: _bSage Publications India Pvt. Ltd. _c1999
300			_ax, 262p., app., ind. _c28 cm x 22 cm
365			_aINR _b1341.76
650			_aevaluation
650			_afeedback
650			_aimplementation
650			_amessage and materials development
650			_amonitoring implementation
650			_aplanning and buying media
650			_apretesting
650			_aresearch
650			_asegmenting target audience
650			_asocial marketing
650			_asocial marketing mix
650			_asocial marketing process
650			_astrategy development
942			_2Dewey Decimal Classification _cBK
999			_c2847 _d2847