000			00977nam a2200313Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a0761915826
041			_aeng
082			_a659.143 _bCLA
100			_aClancy, Kevin J.
245		0	_aUncover the hidden power of television programming : -and get the most from your advertising budget _cby Kevin J. Clancy and David W. Lloyd
260			_aNew Delhi: _bSage Publications India Pvt. Ltd. _c2001
300			_aviii, 236p., app., ref., ind. _c23 cm x 15 cm
365			_aINR _b1482.5
650			_acampaigns
650			_aeffects
650			_amedia buying
650			_apeople
650			_aprint editorial
650			_aprint media environment
650			_aproducts
650			_aprogramming
650			_atelevision advertising
650			_atelevision broadcasting
650			_atelevision viewers
700			_aLloyd, David W.
942			_2Dewey Decimal Classification _cBK
999			_c2869 _d2869