000			00789nam a2200289Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a0761996567
041			_aeng
082			_a658.827 _bKOT
100			_aKapoor, Jagdeep
245		0	_a18 brand astras : using brand abilities as weapons for CRISP brand building _cby Jagdeep Kapoor
260			_aLondon: _bResponse Books _c2003
300			_a134p. _c21 cm x 13 cm
365			_aINR _b160
650			_aaccountability
650			_abrand
650			_acapability
650			_adurability
650			_aidentity
650			_aperceived value
650			_arelationship
650			_aresponsibility
650			_asearch
650			_aserviceability
942			_2Dewey Decimal Classification _cBK
999			_c3063 _d3063