000 00869nam a2200301Ia 4500
008 210429s9999||||xx |||||||||||||| ||und||
020 _a0761997466
041 _aeng
082 _a659
_bFER
100 _aFernandez, Joseph
245 0 _aCorporate communications : a 21st century primer
_cby Joseph Fernandez
260 _aNew Delhi:
_bResponse Books
_c2004
300 _a282p., ind.
_c22 cm x 14 cm
365 _aINR
_b340
650 _aadvertising
650 _abusiness communication
650 _acompanies and corporations
650 _ainfluence domains
650 _amedia initiative
650 _anew media
650 _anon profit organisations
650 _apublic relations
650 _apublic relations
650 _atraditional media
650 _avirgin territory
942 _2Dewey Decimal Classification
_cBK
999 _c3065
_d3065