000			00828nam a2200277Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a0765613158
082			_a659.144 _bADV
100			_aStafford, Marla R. (ed.)
245		0	_aAdvertising, promotion and new media
260			_aNew York: _bM. E. Sharpe Inc., _c2004.
300			_axii, 380p., ind. _c24 cm x 16 cm
365			_aINR _b3765.64 _d00
541			_d2006-02-14
650			_a3-D advertising on product knowledge
650			_aadvergame playing motivations
650			_aadvertising
650			_abanners pricing
650			_ainteractive marketing
650			_ainternet advertising
650			_anew media advertising
650			_aonline sponsorship
650			_arethinking interactivity
700			_aFaber, Ronald J. (ed.)
942			_cBK _2ddc
999			_c3080 _d3080