000			01078nam a2200361Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a0070603480
041			_aeng
082			_a658.56 _bLEH
100			_aLehmann, Donald R.
245		0	_aProduct management _cby Donald R. Lehmann and Russell S. Winer
250			_a4th ed.
260			_aNew Delhi: _bTata McGraw-Hill Publishing Company Limited _c2005
300			_axvi, 494p., app., ind. _c24 cm x 18 cm
365			_aINR _b685
650			_aadvertising decision
650			_achannel management
650			_acompetitive set
650			_acompetitor analysis
650			_acustomer analysis
650			_acustomer relationship
650			_afinancial analysis
650			_amarket potential and sales forecasting
650			_amarketing metrics
650			_amarketing planning
650			_anew products
650			_apricing decision
650			_aproduct management
650			_apromotion
700			_aWiner, Russell S.
942			_2Dewey Decimal Classification _cBK
999			_c309 _d309