000			00960nam a2200313Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a0787950777
041			_aeng
082			_a658.827 _bDAV
100			_aDavis, Scott M.
245		0	_aBrand asset management : driving profitable growth through your brands _cby Scott M. Davis
250			_a1st ed.
260			_aSan Francisco: _bJossey-Bass Publication _c2000
300			_axviii, 266p., ind. _c24 cm x 16 cm
365			_aINR _b1607.7
490			_aThe Jossey-Bass business and management series
650			_abrand image
650			_abrand management strategy
650			_abrand name product
650			_abrand picture
650			_abrand positioning
650			_abrand pricing
650			_abrand vision
650			_aproduct management
650			_areturn on brand investment
650			_aUnited States
942			_2Dewey Decimal Classification _cBK
999			_c3120 _d3120